The Gold Hill Cheese Race
The world-famous race up iconic Gold Hill — made famous by the Hovis advert.
The World Famous Gold Hill Cheese Race
One of the most iconic events at the Shaftesbury Food Festival — the Gold Hill Cheese Race challenges contestants to carry a 23kg round of cheese up the famous cobbled Gold Hill, made world-famous by the Hovis bread advert.
This beloved tradition draws crowds from across the region and beyond. Participants of all ages are catered for, with races for different age groups throughout the morning. It's a true test of strength, stamina and determination on one of England's most picturesque and steepest streets.
Generous prizes are available from our sponsors, and every entrant receives a race number on entry. Whether you're here to race or cheer — it's an unforgettable experience.
Race Details
Date & Time
3rd May 2026
11:00 AM onwards
Location
Gold Hill
Shaftesbury, Dorset
Age Groups
All ages catered for
Multiple race categories
Prizes
Generous prizes
from our sponsors
Important Information
- This is a strenuous race and not for the faint-hearted.
- Not suitable for anyone with existing medical conditions.
- On hot days, bring your own water — we will supply water stations.
- Please check with a medical professional if in doubt.
Enter the Cheese Race
Fill in the form below to register your entry. You'll receive race details and your race number via email.
Sponsor the Cheese Race
Help us celebrate this iconic event. Sponsorship opportunities available for businesses who want to be part of something truly special.