Sunday 2nd May
The Gold Hill Cheese Races
The world-famous race up iconic Gold Hill — made famous by the Hovis advert.
Credit: Randall Photography
The World Famous Gold Hill Cheese Race
One of the most iconic events at the Shaftesbury Food Festival — the Gold Hill Cheese Race challenges contestants to carry a 23kg round of cheese up the famous cobbled Gold Hill, made world-famous by the Hovis bread advert.
This beloved tradition draws crowds from across the region and beyond. Participants of all ages are catered for, with races for different age groups throughout the morning. It's a true test of strength, stamina and determination on one of England's most picturesque and steepest streets.
Every entrant receives a race number on entry. Whether you're here to race or cheer — it's an unforgettable experience.
Race Details
Date & Time
2nd May 2027
10:00 AM – 3:00 PM
Location
Gold Hill
Shaftesbury, Dorset
Age Groups
All ages catered for
Multiple race categories
Prizes
Prizes to be
announced
Race Day Schedule
We'll do our best to give everyone a run. The winner of each heat progresses to the next round, and we only time first place.
Kids' Races
Open to anyone aged 7 up to 16. Heats run throughout the morning.
Adult Heats
Adult races begin from midday. Winner of each heat progresses to the semi-finals.
Semi-Finals
Heat winners race head-to-head for a place in the final.
Finals
The final showdown up Gold Hill — first place is timed.
Times are indicative and may shift slightly depending on the number of entries on the day.
Important Information
- This is a strenuous race and not for the faint-hearted.
- Not suitable for anyone with existing medical conditions.
- On hot days, bring your own water — we will supply water stations.
- Please check with a medical professional if in doubt.
Entries for 2027 Are Not Yet Open
The cheese races return to Gold Hill on Sunday 2nd May 2027. Details of how to enter will be announced here. Register for updates and we will tell you as soon as entries open.
Not racing? Come along to cheer on the runners. Watching is free.
Category Sponsors
Your brand could be here
Category sponsors for the 2027 races are yet to be announced. Would you like to put your name on a race up Gold Hill?
Cheese Race FAQs
Everything you need to know about taking part or watching the Gold Hill Cheese Race.
One of the festival’s most iconic features. Competitors race up the steep cobbles of Gold Hill carrying a 23kg wheel of cheese, cheered on by crowds lining the route. It’s fast, funny, and very Dorset!
Details of how to enter the 2027 races will be announced on the Cheese Race page. You can watch for free.
You do not need to book to visit the Street Market or to watch the cheese races.
If entering the cheese races, or any part of the 2027 programme, needs booking, we will say so on the relevant page and by email to anyone registered for updates.
The festival takes place across historic streets, including some steep and uneven areas such as the cobblestones of Gold Hill.
Accessibility support is considered across the site, but visitors with specific needs are encouraged to plan ahead or contact the organisers for advice before attending: hello@shaftesbury-food-festival.co.uk.